conversion optimization
Attracting traffic to your site is only the beginning, the real payoff is the conversion, no matter if your aim is to solicit a lead, an order or a sale. Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. Imagine Media can implement industry-leading optimization methodologies to create the most effective process for turning your prospects into customers.
Define, Test, Measure, Improve - repeat
Testing reveals which strategies are generating the best results. Small changes can make a big difference, and this can ensure everything is targeted correctly.
Imagine Media can then employ AB Split and Multivariate testing to continue honing your site's:
- Unique value proposition
- Incentive offers
- Marketing landing pages
- Navigation and usuability
- Calls-to-action
- Copywriting
- Form efficency
- Overall conversion funnel
Improving these elements will heighten your site's ability to convert visitors into customers. This process leads to increased sales and leads, witout the additional expenditure on attracting new customers. Instad you're squeezing more sales out of what visitors you already have coming to your site.
Here is how small changes can make a big difference:
One of our clients had been running very successful pay-per-click advertising for years. However they had been using the same landing page for some time, so after running some benchmarks to determine the current landign pages conversion rate, we made some changes to the original page, and also made three new variations of that landing page. We ran a test to see which of the four pages would perform the best. The result was doubling the landing page's effectiveness by lifting its conversion rate from 2.16% to 4.38%, that means for every 1,000 visitors the page had it would produce 44 sales instead of only 22! We doubled their sales, without having to increase their traffic at all.
