imagine Displaying smart ads - ones that target viewers based on behavior and relevancy
Imagine Media can employ a variety of sophisticated targeting methods to improve the efficacy of your online display advertising. Here are some of the advanced targeting methods we use:
Behavioral Targeting
Displays ads to people who have shown recent online behaviors relevant to your business.
Endemic Targeting
Displays ads to people who are on category-specific sites relevant to our business or industry.
Contextual Targeting
Displays ads to people on sites featuring content related to your business. Such as advertising on a news website but only on articles that discuss a topic related to your business or products.
Visitor Remarketing
Displays ads to people who have previously visited your website to recapture their interest. Can
target users based on the pages they showed interest in during their site visit.
Keyword Search Targeting
Displays ads on search engine results according to relevant keyword searches. This is commonly called
pay-per-click advertising.
Search Retargeting
Displays ads to those that searched your keywords and visited your site, but did not purchase.
Geo-Targeting
Displays ads to people within designated geographic locations. This can be done in conjunction with any
search engine advertising.
Predictive Targeting
Displays ads to people who have made past online purchases of similar products or services.