Imagine what truly maximizing search engine traffic could do for your business!
Getting your website ranked in the major search engines is imperative in today's business world, because why have a web site if no one can find it? With 85% of the website traffic being generated by the search engines and 90% of the people not even going beyond the first three search pages, top placements on Google, Yahoo!, or Bing are a must.
Imagine Media can optimize your website using ethical search engine optimization (SEO) techniques in a customized and result oriented manner.
How Does Imagine Media Perform SEO Services?
Pre-optimization Analysis
We begin by analyzing relevant content of your website and the marketing goals of your business. The Pre-Optimzation Analysis includes an evaluation your site's coding, presentation, and structure to determine a plan of attack, as well as identify any obstacles that would prevent search engines from fully indexing your site. We also take in consideration the competitive landscape to set goals on how to rank above your competitors.
Keyword Research
Thourough and ongoing keyword research ultimately determines SEO success. We take great care in zeroing in on keywords that are relevant to your business, as well as the most valuable search terms to pursue. We will identify those keyword phrases that drive the highest volume of traffic and those that drive the most targeted traffic. For instance if you sold shoes the highest volume keyword would likely be "shoes", however because of its commonality it would likely be cost-prohibitive and difficult ot conevert into sales, despite having the highest number of searches a month. Where as the most targeted long-tail phrases would yield fewer searches, but higher conversion rates, such as "blue suede Adidas cross trainer".Web Page Optimization
We would want to make sure to have your desired keywords strategically placed throughout your site's code, site structure and content to make it more appealing to the search engines. Ideally this type of SEO is performed when a website is first developed so it might be worth evaluating if it is time for a redesign so you can benefit from the full value of the search engine optimization. Other tactics include adding unique and fresh content to a site, designing keyword strategies for each relevant page, building inbound links from related websites (often referred to as backlinks), and constant keyword research and analysis to determine the most effective keywords for the business.
Submissions and Link building
Once your on-page SEO is complete we can examine off-page ways to builds your search engine rankings and grow your traffic volume such as getting your site listed in local searches, get the site listed in national link directories, acquire valuable inbound links from related sites, perform article and press release marketing, blog and social media marketing, affiliate marketing and other techniques on a campaign basis. The idea is to build as many relevant inbound links to elevate the importance of your website in the eyes of the search engines.Reporting and Analysis
Complete review of the existing strategy and evaluation. Also includes recommendations for the next cycle and new strategy suggestions.
How long does it take for top rankings?
Search Engine Optimization services take time to produce results. Anyone that tells you otherwise or guarantees great results in just a few days or even weeks is either unqualified or lying. They could also resort to "black hat" tactics that could get your site banned all together.
The length of time necessary for a site to move up in the search engine results can vary greatly depending on many aspects, including quality of the site and the competition for the desired keywords. A typical campaign can start to see positive ranking results within a few weeks time after the on-page optimization techniques have been completed. While the result are slow and gradual they are intended for long-term site growth and will pay off for years to come in organic traffic.
While SEO strategies take time to produce successful results and organic traffic, placing paid advertising on the search engines is the fastest way to drive traffic to your site. Leveraging SEO in combination with pay-per-click advertising leverages the web to your advantage instantly while also building for long-term success.
(See the difference between Search Engine Marketing and Search Engine Optimization)