imagine generating instant and relevant site traffic
Search engine advertising is one of the most powerful and effective advertising today. Ads are only displayed when users are actively searching for your products or services, so if done correctly a high percentage of traffic will result in a sale or lead for your business.
Pay-per-Click search engine advertising allows you to choose exactly how much you want to spend for each visitor to your website.
Unlike other types of advertising which take months to notice results, business owners will immediately see an increase in traffic through PPC. Your website adververtisments can appear in the paid section in major search engines and thousands of partner sites within 24 hours.
(See the difference between Search Engine Marketing and Search Engine Optimization )
Imagine Media can develop and implement a search strategy specific to your online business; then launch, monitor and manage the program on a daily basis to ensure its effectiveness.
Campaign management includes:
- Keyword Research
- Competitive Analysis
- Continual keyword evaluation
- Ad headline, copy and link development and testing
- geo-targeting and device targeting
- Constant data analysis (CTR, CPA, Impressions, ROAS, etc)
- Ongoing bid adjustments
- content network ads and site-targeted placements
- Crafting of relevant, optimized landing pages